Not long ago, I purchased a ClickFunnels account. I had some familiarity with it from my last job, and I determined I could utilize it in my new business. There are 2 levels of ClickFunnels accounts; the “regular” account at $97 a month, and the “full suite” at $297 a month. The regular account gets you the ClickFunnels builder and integrations (including basic email service through providers like SendGrid and Amazon SES, a way to build Membership sites and auto-webinars, etc.), and a limit of 20 funnels / 100 pages / 100K page views/mo. The “full suite” bumps you up to unlimited visits, 10,000 pages, and 1000 funnels. It also ads two more tools: Actionetics, and Backpack. Actionetics is an autoresponder, and Backpack is an Affiliate module.
If you’re doing smaller funnels, like free+shipping offers, free optins upselling to a higher ticket offer, etc., the $97/mo account will be just fine. It honestly won’t take much to build a funnel that will cover the cost of ClickFunnels… and then some. It’s also perfect for starting out with local business lead gen alongside Facebook ads.
If you know me, you know I’m a WordPress guy. I do a lot of work (including client buildouts) in WordPress. However, for sales funnel specific builds, I am fast letting ClickFunnels replace WordPress in my toolbox. Speed of deployment is the main reason. I can deploy an offer funnel in a manner of hours (or minutes if I grab a Share Funnel – see below.)
Looking at this from a WordPress angle; ClickFunnels is like a page builder (think Divi or Elementor) for WordPress. Everything is drag and drop, and it’s highly flexible. Where ClickFunnels has a major advantage is in its integrations. It integrates with the most popular third party autoresponders. You can integrate with an SMTP provider and collect and email leads right in ClickFunnels. You can integrate with Stripe, PayPal, and certain merchant gateways to take credit card payments. You can set up webinars, and create membership sites within ClickFunnels. No themes to maintain, no plugins to find and keep updated.
From a support aspect, there are many resources available for learning how to utilize ClickFunnels. While most of them are free, FunnelU and the expensive but extremely detailed ClickFunnels Certification Program are available from Russell and the ClickFunnels team. Personally, I am aiming for the certification program, as there are MANY benefits for becoming certified. Look below for some free training on funnel building and using the ClickFunnels system.
I always like to look at both sides of the coin. While ClickFunnels has its advantages, it also has its disadvantages. First off, one of the things that make it great can also be a hinderance; it’s a SaaS product. If, for some reason, it goes down… it’s down. You cannot move it like you could an HTML website or WordPress. ClickFunnels DOES go down, albeit rarely. It’s like any other hosted environment. Something to note, however – you CAN export your ClickFunnels pages to HTML and host them on your own web hosting; you just won’t have the integrations.
The editor can be a little quirky. For example, there are specific ways to do mobile pages in the editor that are not immediately obvious; these are covered in free trainings, though. If you are familiar with WordPress page builders (or other systems, such as iGloo), you will not find much difficulty in getting up to speed in ClickFunnels.
SEO seems to be weaker in ClickFunnels than WordPress. I can get WordPress with a Genesis theme ranked much quicker, but again, ClickFunnels focuses on sales funnels and landing pages for driving targeted traffic. It works beautifully with paid ads (Facebook ads or Google Adwords) and this is what you want if you are putting offers online.
Blogging is another area of weakness for ClickFunnels. There is simply no built in blog system. But, it isn’t MADE for blogging – ClickFunnels is for building sales funnels and landers, and it is quite good at it. You can set up your own WordPress blog on your own hosting and use your domain for your ClickFunnels page and perhaps a subdomain for your blog. Or vice-versa – it’s pretty flexible.
TLDR; In my opinion, the advantages far outweigh the disadvantages.